Our Story

At Route 490, we're all about forgiveness.

We founded our company with a clear vision: to glorify God and spread His message of boundless forgiveness by creating high-quality hats that embody the spirit of "Forgiven to Forgive."

Our name, Route 490, is inspired by Jesus' powerful teaching in Matthew 18:21-22. When asked how many times we should forgive, Jesus answered not just seven times, but "seventy times seven" - or 490. This number represents limitless forgiveness, a challenging yet transformative path we're called to follow. We've woven "Matt 18:22" into every hat we create, serving as a constant reminder of our mission.

As a lifestyle hat company, we offer a range of stylish and durable hats designed to start conversations and showcase your faith. Our hats are crafted with care, using only the best materials to ensure they stand the test of time - just like true forgiveness.

At Route 490, we believe that a hat is more than just an accessory. It's an expression of who you are and what you stand for. That's why we're passionate about creating hats that embody the spirit of forgiveness and capture the essence of walking a faith-filled path. Whether you're a believer seeking to live out Jesus' teachings, someone on a journey of personal growth, or simply someone who appreciates high-quality headwear, we've got you covered.

Join us on Route 490. Let's walk this path of forgiveness together, one hat at a time.